Conversion is architecture disguised as design.

Core Architecture

E-commerce UX must eliminate hesitation. Simplify checkout flows, reduce form fields, and clarify shipping details. Every page should build micro-confidence.

Developer Focus

  • Optimize cart endpoints.
  • Use prefetching and caching for dynamic content.
  • Track event funnels via Google Analytics 4.
  • Add product schema for rich snippets.

Design Strategy

Build with emotion and logic which means clear CTAs, trust markers, and balanced spacing. Contrast drives attention; whitespace builds comfort.

 

Great stores don’t sell – they basically guide decisions.